Monday, April 30, 2007

switzerland by way of payola

lots of chatter about carbon neutrality and the offsets market.

for the uninformed, a company or individual can estimate their output of greenhouse gases. then donations are made to projects designed to "offset" the emissions (tree planting, solar panel installation etc. and the options in the etc. category are growing daily).

the concern is that substituting dollars for deeds not only doesn't solve the rapidly increasing amounts of carbon dioxide spewing into the air, but that these programs actually distance consumers from the real problem at hand.

well, of course, it's a bit yes and no. yes, it does prevent the average consumer from getting their hands dirty by insulating them from tougher choices and real change. however, on the "no" side, mightn't it open the door to the many ways to add environmental consciousness to their lives?

so, let's salute the projects designed to diminish our wicked fossil fuel dependent ways. then let's keep recommending, pushing and suggesting, making it seem easy and natural to evolve. sorta like toning up the ol' bod: it's not just one long day in the gym that gets you there; it's more the daily, small shifts.

here's what we do know: you can get carbon-neutral real quickly when you break the habit of sliding your key into your saudi-powered mobile at every whim. simple, no?

time for a nice, long walk ...

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